Current and retired service members from Ukrainian and NATO militaries, as well as Eastern Europeans and Eastern European diaspora, are heavily represented among those participating in the group's activities. "Fellas", which comes from "fellow", is considered by NAFO to be a gender-neutral term. Īfter some time, Dyszewski began creating custom "Fellas" for others who donated to the Georgian Legion. The Shiba Inu breed has had an unrelated significant presence in online culture since at least 2010 under the ' doge' meme. NAFO, such as it is, was founded on with a tweet. The meme was created in May 2022, when Twitter artist Kamil Dyszewski (under the handle started adding modified pictures of a Shiba Inu dog (the "Fella") to photographs from Ukraine. According to The Economist, "NAFO's flippancy obscures its role as a remarkably successful form of information warfare." History
The representation of a NAFO "Fella" is a Shiba Inu dog, often used as an avatar and sometimes described as a "cartoon dog" or a "group of Shiba Inu soldiers". In addition to posting irreverent commentary about the war and memes promoting Ukraine or mocking the Russian war effort and strategy (" shitposting"), the group also raises funds for the Ukrainian military and other pro-Ukrainian causes. It has been categorised as a form of information warfare. The North Atlantic Fella Organization ( NAFO, French: Organisation des Fella de l'Atlantique nord, OFAN, a play on NATO, the North Atlantic Treaty Organization) is an Internet meme and social media movement dedicated to countering Russian propaganda and disinformation about the 2022 Russian invasion of Ukraine.
NAFO's logo and name are modeled after that of NATO.
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